APPLY YOUR KNOWLEDGE 4 Western Wear Outfitters Situation: Western Wear is a mail-order firm that offers an extensive selection of casual clothing for men and women. Western Wear plans to launch a new Web site, and the company wants to develop a new set of product codes. Currently, 650 different product sexist , with the possibility of adding more in the future. Many products come in various sizes,styles, and colors. The marketing manager asked you to develop an individualized product code that can identify a specific item and its characteristics. Your initial reaction is that it can 1. Design a code scheme that will meet the marketing manager’s stated requirements. 2 . Write a brief memo to the marketing manager suggesting at least one alternative to the code she proposed, and state your reasons. Answer: An other option to the item code proposed would be make the co...